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Topic Title: McDonald’s case series: polystyrene packaging versus paper wrap
Topic Summary: Case series comprising of three cases, two supporting notes and a video on environmental management issues.
Created On: 7/2/2008 1:19 PM

 7/2/2008 1:19 PM

Diana Grady

Posts: 359
Joined: 11/14/2007

The McDonald’s case series is comprised of three cases, two supporting notes and a video that lay the foundation for an active discussion of a broad range of environmental management issues regarding how to develop partnerships between businesses and environmental groups, how to use life cycle analysis (LCA) for decision making, and how environmental issues impact corporate strategy.

It has been tested with both MBA and Natural Resources students.

Source: S. Svoboda and S. Hart, McDonald’s: Teaching Note, National Pollution Prevention Center for Higher Education, 430 East University Ave., Ann Arbor, MI 48109-1115. March 1995.

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